Make-up entrepreneur and influencer Keilidh Cashell: 'The internet can turn overnight'

The influencer and make-up entrepreneur discusses starting her career, dealing with the pressures of the internet, and launching a business during lockdown

Keilidh Cashell is taking the world by storm on social media and on the shelves with her new brand, Kash cosmetics

“I always think of how 2020 was so miserable for everybody in so many different aspects. But Kash came along and kind of saved it for me,” says makeup artist and entrepreneur Keilidh Cashell.

You may not have heard of the Monaghan native before, but her 3.5m online followers certainly have. Between her vast social media presence and the performance of her new namesake brand, Kash cosmetics, it’s safe to say that the 24-year-old is taking the world by storm.