The future of bridal shopping: Will we be buying wedding dresses online?

A wedding dress is something of a journey.

LoveShackFancy's new bridal collection

Before the onset of the novel coronavirus, the bridal industry was beginning to look different. With the advancement of online shopping in the last decade, bridal had begun to move in a different direction.

Coupled with the outbreak of coronavirus, which translated to mandated quarantines and the closure of all non-essential services, which includes nearly all retail outlets, planning a wedding became a remote process. Many postponed their big day.