How to '30 wear' proof your wardrobe

Conscious consumerism is about more than sustainability; it’s about considering every purchase and maximising your return! The most sustainable garment you’ll ever own is the one that’s already in your wardrobe, and that’s why style mavens have embraced the ’30 Wear Challenge’. Buy only what you need, ensure you’ll wear it at least 30 times, and you’re doing your bit to slow the fast fashion cycle. Carolyn Moore reports.