Jean queen: The new denim rules

Still trying to find the perfect pair of jeans? Annmarie O’Connor has done the work for you. Here are her new denim rules.

Imagine the following scenario. You decide to go jean shopping and discover an epic denim bar with its own menu of cuts, washes, lengths and colours. You scan hundreds upon hundreds of pairs all meticulously labelled and categorised according to their unique selling points. Suddenly, what seems like a simple exercise feels as logical as Advanced Calculus on a hangover.