With growing awareness about the damage the fashion industry is doing to the planet, the move to a more sustainable model needs to happen fast. The days of throwaway purchases destined for landfill after just one wear are numbered, as consumers seek a better way to get their fashion hit.reports.
Can you kick it?
Yes you can! Meghan Markle loves Veja’s ethical approach and ecofriendly materials, and you’ll love their Nova organic cotton and wild rubber trainers. €90, brownthomas.com
Winning workwear crafted in award-winning, biodegradable Tencel - an eco fibre farmed on wasteland. Ally trousers by Komodo, €95, from Cork-based ethicalsoulsboutique.com
Denim brand Weekday have collaborated with Recover to produce a limited collection made from 100% recycled materials. Recycled jacket €72.95, from the ASOS Eco Edit at asos.com
Don’t sweat it
For German brand ArmedAngels, sustainability is an obligation, not a responsibility. Get their organic cotton Roaamy sweater at Fresh Cuts, Dublin. €79.90 freshcutsclothing.com
Buy less, buy better, keep longer. Organic Nudie jeans are non-toxic, use less water for reduced impact, and the company offers free repairs… for life! Britt jeans, €149, nudiejeans.com
The Marittipi organic hemp and Lyocell denim dress by Spanish eco brand Skunkfunk pulls double duty as a summer jacket. €149.95 from Skunkfunk, Dublin or skfk-ethical-fashion.com
Ditch the polyester and get set for summer in People Tree’s Marcy dress made from Lyocell, a natural, sustainable, breathable cellulose wood fibre. €129, peopletree.co.uk