Why we can’t get enough of Scandinavian style

A new book by Danish It Girl Pernille Teisbaek gets to the root of our love affair with Scandinavian fashion, writes Annmarie O’Connor.

FASHION is a fickle business. Those who survive its whims either cut their cloth to suit the mood of the moment or possess an ineffable DNA that defies seasonal trends. Those that thrive understand their ‘woman’ — the driving force for a designer; the alchemical weapon that elicits both inspiration and admiration. If she happens to be Scandi or French, all the better.

Just ask Pernille Teisbaek. This month marks the release of the Nordic fashion influencer’s debut tome Dress Scandinavian: Style your Life and Wardrobe the Danish Way. In it the blogger and stylist offers tips on mastering cool minimalism with relative ease. With over 34 million Google search results for ‘dress like a Scandinavian woman’ (and Teisbaek’s 477k Instagram followers) the commercial appeal is obvious. Not to mention, the Copenhagen native’s breezy daily outfit posts (think Céline trainers, Ganni dress, vintage Hermès bag).