Here are Autumn's top fragrances

Autumn’s fragrance launches include youth-targeted formulas by some of fashion’s biggest names. Rachel Marie Walsh takes a look at four of the season’s most-anticipated scents.

There is a funny design detail in Gucci’s current ready-to-wear collection: a glittering coat-of-arms, embellished with snakes, with a motto that reads “Do It Yourself.’ This call to self-endow reflects not only the Aughts establishment of celebrities as quasi-royal but the graduation of that idea to the ‘self-made’ royal/celeb you can make of your online avatar. Dolce and Gabbana made a similar appeal to millennials by supplementing their autumn catwalk contingent with reality tv personalities and celebrity spawn.

This is pandering, maybe, but how do you attract a generation that resists trend dictats from traditional outlets, responds to self-made ’influencers’ and self-records as reflexively as a billionaire’s wife with access to government planes? Support that self-belief, big time, by offering products that promise to do the same.