Lidl and Heidi Klum - has the High Street reached peak collaboration?

As Heidi Klum’s new collection lands in Lidl, have we reached peak celebrity/fashion collaboration? Annmarie O’Connor reports.

There’s nothing quite like a juicy hook-up, especially when it comes to fashion. As designers and celebrities continue to lend their names and nous to highstreet collections, shoppers just can’t seem to get enough.

Or can they?