Poco jeans; Denim that delivers

Pippa O’Connor Ormond tells Esther McCarthy why she’s brought her denim line to Cork with a month-long pop up store.

A great pair of jeans can be a challenge to find, and when you do get your hands on those perfect denims that flatter and fit, they become a much-loved and valued wardrobe staple.

Now top Irish model and style guru Pippa O’Connor Ormond is bringing her denims to Cork with a pop-up store in the city’s Mahon Point Shopping Centre.