Trend of the week: Palette of red demands attention

This summer, we’re seeing red, says Annemarie O'Connor.

INSPIRATION

Bright and bold, this season's palette of red demands attention.

Tomato, cherry, scarlet and pillarbox are as juicy as their monikers suggest. No half hearted efforts here. Think saturated tones, touchable fabrics and clean cuts that seduce and

Think saturated tones, touchable fabrics and clean cuts that seduce and empower in equal measure.

STYLE NOTES

SUIT UP

Got a big board meeting? Put the power in your suit by choosing a statement-making shade of red.

IT’S A SHOE IN

Prefer to dial it down? Subtly amp up a simple look with a pair of red shoes. Watch a jeans and tee combo pop in an instant!

WHITEWASH

Create a crisp contrast by pairing a red top with a white skirt and box fresh trainers. Perfect with a golden tan.

SAY ‘YES’TO THE DRESS

Hand luggage holiday? Leave the fussy jewellery at home and opt for an eye-catching hue like a red maxi dress – our holiday go-to.