& Other Stories lets you star in your own style story

The secret’s out. & Other Stories is coming to the high street. Creative director Sara Hildén and designer Philomène Tellaroli tell Carolyn Moore what shoppers can expect

It’s the high street brand fashion addicts have been hooked on since it launched in 2013, but certain Irish fashion insiders would probably admit to being a little peeved that & Other Stories is set to open its doors on Grafton Street on December 9.

It’s not that they won’t be queuing up to nab this season’s must have fashion, accessories, and beauty products, it’s that — though the H&M-owned brand has been available online for a number of years — without a bricks and mortar store, there was a mystique to it that made every customer feel like it was her little secret.