The power of celebrity is the nuance of our time. We live in a celebrity-obsessed world where, thanks to the internet and social media, our celebrity access is easier than ever. With this transparency comes the need for more, for wanting to have a snippet of those unrealistic lives.
This is a no-brainer really. Whether we like it or not, the reality stars and their very famous siblings are dominating the popularity stakes, making everything they touch turn to gold.
Our entire stratosphere seems to have been invaded by the Kardashian/Jenner clan and there is no escape. So instead of avoiding, embracing is recommended.
Through her Instagram page Kylie Jenner has sneaked up the sidelines of the style elite. Using the social media platform to showcase her unique style has made the 17 year-old one to watch in the fashion stakes.
Her supermodel sister Kendall is a favourite for the Chanel shows and has the pared-back model look perfected.
It’s safe to say the appeal of Kate Moss for any fashion collaboration is obvious.
Kate is fashion: Simple. What Kate wears instantly becomes the must-have piece of the season.
Thanks to the Croydon beauty we donned Ugg boots with cut-off shorts, wellies for festivals, and have a somewhat questionable obsession with the leather jacket.
There is nothing that Moss wears that the rest of the world will not covet. Ergo put the Mossy name to a fashion label and success is guaranteed.
She is the ‘It’ girl of a generation. Since gracing our screens on T4 back in the day, Alexa Chung has held the crown of style icon for many.
It’s her effortless yet almost androgynous look that has captured the hearts of many fashionistas.
Chung has forged a career from her style, leading the way to gigs such as the front cover of style bible British Vogue.
For years the average girl on the street has tried to emulate Chung’s go-to style of a Peter Pan-collared dresses matched with brogues.
Thanks to Alexa the preppy look finally has kudos.
RiRi knows how to embrace the avant-garde when it comes to fashion. The Caribbean songstress takes a no-holds-barred approach when stepping into the style limelight.
Her edgy, daring look has become visionary for this generation’s teen. It is Rihanna’s bravery on the red carpet that has brought her to the attention of the fashion industry.
She has become a favourite among designers for donning their show-stopping pieces.
But it’s her versatility that brings her to the masses. Her downtime look is what the fans look to for inspiration and if Rihanna is wearing it then it must be cool.
Did the collections work?
Despite the juxtaposition of their styles — Kylie’s edgy glamour versus Kendall’s polished chic — this collection works. It doesn’t sway too far to either axis, meaning there’s no animal print but there are denim cut-offs.
The essence of the collection sits perfectly in the middle while embracing the girls’ Californian upbringing.
It wouldn’t be a Kendal & Kylie collection without an appearance from the crop top and shorts.
Both feature, with the crop top embracing the boho look that has creeped in this season.
This has been the perfect collab for the girls to get their fashion faces out on this side of the pond while keeping the vibe alive stateside.
Don’t rule out at least a second collection.
Hers was one of the first high-street/celeb collections.
It was 2007 and boho was trending. Despite her rock-chick edge, Kate embraced the trend with a treat of summer tea dresses featuring in her first collection, matched with biker boots to give the Moss stamp.
These dresses would stand the test of time and can still be brought out summer after summer.
Throughout all her collections the designs reflect Moss’ own personal style and so for the fans it felt as though they were buying a piece of fashion history.
Topshop has always been known for its unique take on trends and this is the perfect partnership for the renowned trendsetting queen, allowing her style to sit perfectly among the rest.
When it comes to fashion anything that Alexa Chung touches turns into the season’s must have; this is the girl that has a Mulberry bag designed in her honour, after all.
This collection is no different, despite it being purely denim with a sweatshirt thrown in for good measure.
For the collection Chung took inspiration fro her ’90’s childhood, a time in fashion that is definitely having a revamp.
Think dungarees and button-down denim skirt brought into the 21st century by the Chung magic touch.
There is no doubt about it, Rihanna oozes cool. A fashion collaboration with the high-street’s edgiest store and a match made in fashion heaven was forged.
Over the years River Island has become synonymous with bringing the diverse, louder pieces of the catwalk to the regular people. Rihanna’s edginess mixed with her love for show-stopping dresses encapsulate what it is to be a River Island girl.
Her final collection back in November 2013 was a mix of leather trousers, combat print, baseball jackets, and overalls for a rock chic daytime look. For evenings, there was an array of chic party dresses, designed to get you noticed.
From a stylish black tuxedo-style minidress to a full-length beaded dress, making a statement is no problem.