Join the blonde hair boom

Before you reach for the bleach, here are the experts for top tips, writes Katie Wright.

WHEN Kim Kardashian West unveiled her dramatic new do at Paris Fashion Week in March, brunettes the world over wondered: Just how did she get her dark locks so light?

And with Lily Allen and Carol Vorderman recently taking the peroxide plunge too, salons have seen a spike in calls from would-be blondes.