IT was the trend story that eclipsed all others in the spring/summer collections. Designers took a hippy trip back in time, their muses the bohemian babes of the ’70s.
Backstage, the hair and makeup teams set to work designing looks that reflected the era’s coolest icons — Jerry Hall and Chrissie Hynde among them.
Seventies beauty, it turns out, focuses firmly on two features. Sultry, soft focus eye makeup is key, be it pastel, smoky purple or glitter-encrusted, while hippy hair should be anything but ‘done’.
That may sound like a lot of colour, but these are looks you can easily adapt for everyday use. Here’s how to achieve boho beauty with a few modern essentials...
Jerry Hall in her ’70s heyday was the inspiration for the chalky, aqua eye look created at Emanuel Ungaro.
MAC senior artist Rebecca Butterworth explains how it was done: “Clearwater Pro Longwear Paint Pot was blended all over the eyelid and around the lower lash line, then a mixture of Hi-Def Cyan and White Pigments (€24.50 each) was pressed on top with a flat eyeshadow brush, to create an intense, bright, matte finish.
“This look is so beautiful and easy to adapt for real life, just turn down the intensity on the colours. Wash Clearwater Pro Longwear Paint Pot from the lash line to the crease of the eye and blend out. Apply a black or brown pencil into the lash roots, then add lots of Haute & Naughty Lash Mascara to define and open up eyes.”
* MAC Clearwater Pro Longwear Paint Pot, €20 ( www.brownthomas.com )
* MAC Haute & Naughty Mascara, €24.50 (Brown Thomas)
Make-up legend Charlotte Tilbury and Benefit head make-up and trend artist Lisa Potter-Dixon were inspired by the hibiscus florals in Matthew Williamson’s collection, using lipstick to create a gorgeous glam effect on the eyes.
Potter-Dixon explains how to get the look: “Mix Fling Thing and Dare Me Hydra-Smooth Lip Colour on the back of your hand then pat onto the eyelids and blend through with a blending brush.
“Pat Always a Bridesmaid Creaseless Cream Shadow into the inner corner of the eye and centre of the lid. Finish with lashings of They’re Real Mascara (€26) .”
* Benefit Hydra-Smooth Lip Colour in Fling Thing, €22 ( www.debenhams.ie )
* Benefit Creaseless Cream Shadow in Always a Bridesmaid, €26 (Debenhams)
“A ’70s groupie trying to emulate her rock icons”, was the explanation for the glam rock glitter eyes at House of Holland.
Rebecca Butterworth takes us through the look: “Blacktrack Fluidline (€19) was applied as a straight liner all along top and bottom lash lines, then the rock and roll feel was intensified by lining upper and lower waterlines with Feline Eye Kohl (€18).
“Glitter needs something to stick to, and Mixing Medium Eyeliner is a great product for this. It’s a clear gel you can use on its own as a crease-free base for glitter or metallic eyeshadows. Paint a thin layer onto the eyelid and press MAC Silver Ring Eyeshadow on top.
* MAC Silver Ring Eyeshadow, €16.50 (Brown Thomas)
At Vera Wang, models did the hippy triple: a violet ’70s eye, Woodstock waves and hidden braids.
Top hair stylist Sam Burnett explains how to recreate the style: “Use KMS California Add Volume Styling Foam on towel-dried hair, then spray Hair Play Sea Salt Spray evenly throughout, to add texture. Blast dry then use jumbo tongs to create loose waves with two-inch sections.
“Next, take a dividing section from the top of one ear across to the other and clip out of the way. Split the remaining hair in two and plait each section from the top, bringing the hair over your shoulder as you go.
“Secure the ends of the hair and gently pull horizontally at the braid, to loosen it and create that messy feel. Finally, unclip the hair you sectioned away, shake out the waves and your look is complete.”
* KMS California Add Volume Styling Foam, €14.04, free delivery ( www.feelunique.com )
* KMS California Hair Play Sea Salt Spray, €16.12, free delivery ( www.feelunique.com )
At Tom Ford, the glam groupie girls stomping down the catwalk rocked major bedhead hairdos.
“Ultra edgy and rocky, it’s all about keeping it sexy and undone,” says Jake Unger of HOB Salons, explaining how to achieve this insouciant look.
Apply a generous amount of mousse and roughly blow-dry hair. When dry, apply more mousse and dry hair again, with your fingers rather than a brush, keeping a heavy side parting in place. The double application will help recreate the full, matte, textured, ‘over processed’ looking hair, as seen on the catwalk.
“Once completely dry, spray Sebastian Trilliance into the hair, while holding the hairdryer on the hair too. This will also enhance texture.
“Finally, fix into place with Sebastian Shaper Fierce Hairspray (€17.41, www.lookfantastic.com).
* Sebastian Mousse Forte Strong Hold, €11.80,
* Sebastian Flaunt Trilliant Spray, €22.10 ( www.lookfantastic.com , free postage)