Trend of the week: Denim daze

Dressing down never looked so fresh, says Annmarie O’Connor.

INSPIRATION

The denim revolution continues as labels like Chloé and Louis Vuitton reinvent the laidback staple into a de facto modern classic. Think fresh fabrications from waxed to coated; super stretch to tweed-inspired. It’s more than just a trend; it’s an attitude.

STYLE NOTES

HEMMED IN: Cropped, flare or sailor style (cropped flare) trouser hems all say ‘hello summer’. Distress the hemline with a scissor or wear with mid-calf boots for extra style points.

WORK IT: Bit of a fashion maverick? Channel your 70s muse with a patchwork jacket a la M Missoni.

BUTTON DOWN: Flatter your figure with button-down denim dress. Easy-to-wear and eternally chic. Simple style nailed.

SUIT UP: Not sure about double denim? Have you seen Hobbs pea coat and city shorts combo? Laminated blue raffia (looks like denim; acts like denim ) but with all the kudos of a luxury weave.