What lies behind our new found love of beards (and tips on keeping them in shape)

Fashion and the economy have long been linked (although they’ll never admit to it). 

One goes to extremes and the other profits from it. From a spike in lipstick sales during the fabric-rationing 1940s to the the swinging hemline index of the 60s – both trends accurately reflected the fiscal health of the times. Symbiotic? Perhaps, until one takes it a bit too far.

Despite our current post-recession status, recent data from Euromonitor suggests an uncharacteristic dip in the sales of men’s razors across Europe and America.