Product Watch: Ego Therapy by Ego Professional

These innovative products can turn a good hair day great, whatever your style.

Ego Therapy by Ego Professional, €128 at Boots.com and selected Boots stores

These look like ordinary straighteners but they are actually cold irons that intensify the benefits of your favourite conditioning treatment and even your hair colour. Magnetic ultrasound works to shrink the molecules in any formula, allowing fast and deep penetration of the hair shaft. Infrared technology stimulates hair’s natural amino acids and proteins. Work through wet, freshly-conditioned hair for improved condition and vibrant colour.