Squeaky clean and kind

BUYING soap adorned with children’s favourite TV characters might encourage your kids into the bath, but they might also climb out with scratchy skin.

But there is a huge list of nasties to avoid if possible. Sodium lauryl sulfate and sodium laureth sulfate are the two most common ingredients found in baby and kids’ formulas, and these can be highly irritating to the skin.

Other ingredients that may cause children irritation include parabens, petroleum and propylene glycol (PEG), as well as artificial colours and flavours.