Organic is the natural way

ORGANIC has been a buzzword in the beauty industry for a while now, but it’s an unregulated area. While foods that claim to be organic must be certified, beauty products can call themselves organic while only containing small amounts of organic ingredients. Go figure.
So, until some kind of regulation comes in, you can swish past all the organic impersonators by opting for something certified either by the Soil Association, EcoCert or the USDA, if it’s a product from the States.