Coming to a high street near you

Mass market never looked so good. More and more, designers are joining forces with the high street to bring fashion to the frontline.

Topshop and Mary Katrantzou, H&M and Marni are just some of the chain gangs afoot, not to mention Karl by Karl Lagerfeld — the latest ‘masstige’ collection from the Kaiser. As the style elite open their gilded cages to the public, the demand for a fashion democracy has never been stronger. The real question is can the high street ever be high end?

Although the partnership of keen price points and credible talent may be future-proofing the bottom line for both parties, it’s the combined audience reach that has proven the real deal clincher.