Warner Music sign first digital character Noonoouri and release debut single

Noonoouri and German DJ and producer Alle Farben (Warner Music Central Europe/PA)

Warner Music Central Europe has offered its first record deal to a digital character, Noonoouri, releasing her debut single Dominoes featuring German DJ Alle Farben on Friday.

Artificial intelligence (AI) technology was used to create the singing voice of Noonoouri, which has been based on a real singer’s voice but altered so she has her own distinct sound.