Move over Kylie, Kim Kardashian is officially launching her own beauty brand

To avoid direct competition with her baby sister, the range is set to focus more on skincare and fragrances.

Kim Kardashian has followed in the footsteps of her baby sister, Kylie and launched her own beauty brand - kkwbeauty.

The eldest Kardashian post multiple clips to Instagram to announce the news, along with the caption, 21.6.27.