U2 released their new album for free on iTunes last night

And Dave Fanning got to play the whole thing last night on 2fm.

So Apple launched the iPhone 6 last night as well as a fancy watch.

There to help them along was Bono and the rest of the U2 lads - not only did they perform live on stage they also had some news.

Speaking on stage with Apple CEO Tim Cook, Bono announced that their new album, ‘Songs of Innocence’ had just been made released on iTunes - to half a billion people for free.

Yay?

Over on Twitter, there were some nay-sayers who pointed to an unfortunately-timed drop in Apple share prices just around the time U2 took to the stage.

But there was at least one man who was utterly delighted.

Yes, U2 gave Dave Fanning the honour of playing the entire album live on 2fm - a commendable keeping up with tradition.

And others kept up the tradition of giving out about U2 - some people were less than excited about waking up to a U2 album in their iTunes library.

Can't win 'em all, lads. Bono also sent Mr Fanning a personalised note along with the album.

If for some reason, you can’t read Bono’s (terrible) handwriting, here’s what it actually says.

“For the attention of the right and always honourable DJ Dave the rave-ing lunatic Fanning on the occasion of U2′s 13th studio long player Songs of Innocence being dropped into his hands, therefore having ancient tribal custom and verbal agreement 11 new songs from the sea of pirate radio.”

Right, so… Good to have you back, Bono.