Opinions are mixed towards this year's John Lewis ad featuring #BusterTheBoxer

In a week that has many people feeling like an emotional wreck, John Lewis chose to add to the rollercoaster of feels by releasing their annual tear-jerking Christmas ad - but this time it was a little different.

In a departure from their usual heartbreaking adverts like the Man on the Moon or everyone's favourite Monty The Penguin, the department store seemed to choose a more uplifting, heartwarming story for this years.

Meet Buster the Boxer.

The reaction was mixed to say the least.

Many people loved it.

Funny & Cute @johnlewisretail Christmas Advert ❤🎄☃🐕🎁#BustertheBoxer #bouncebounce

— Paula☆ (@Paulaxef) November 10, 2016

YEAHHHH!!!!! LOVE IT! So funny! Feels like Christmas has officially started! #BusterTheBoxer https://t.co/3G4pf6FXiC

— Tom Fletcher (@TomFletcher) November 10, 2016

the John Lewis Christmas advert melted my heart again, omg.

— shez (@shutupshez) November 10, 2016

Others were a little disappointed.

Am I the only one that was a little bit disappointed with the John Lewis Christmas advert? 🤔 #JohnLewisAdvert #Christmas

— Chloe Whiston (@ChloeWhiston) November 10, 2016

John Lewis christmas advert is rubbish, what a let down

— Joe (@jpendles) November 10, 2016

Doesn't Santa put up the trampoline @johnlewisretail? #bustertheboxer pic.twitter.com/d8YdNTBFKi

— Anna O'Donoghue 🌻 (@AnnaVDesigns) November 10, 2016

Some thought it was just what 2016 needed.

NOTHING is going to bring #BusterTheBoxer down this Christmas! #WickedUK pic.twitter.com/xg4q2akAkZ

— Wicked UK (@WickedUK) November 10, 2016

John Lewis looked at 2016 and said "They don't need to be sad anymore, let's make them smile". ❤ #bustertheboxer

— Common British Girl (@CBGPosts_) November 10, 2016

If #bouncebounce is the John Lewis advert please don't let anything bad happen to the dog I can't handle it

— Becca ✿ (@BeccaRoseTweets) November 8, 2016

When you're watching everything that's happened in 2016...#TrumpProtest #bustertheboxer #JohnLewis pic.twitter.com/P06cBK3wyK

— The Telegraph (@Telegraph) November 10, 2016

In political despair, the new @johnlewisretail Christmas advert @YouTube cheered me up: https://t.co/8wPOfnkhly #bustertheboxer #JohnLewis

— Sam Miles (@SamMiles87) November 10, 2016

Was fully expecting the dog to shite on the trampoline, in true 2016 fashion #JohnLewisAdvert #bustertheboxer

— Matthew Hendrick (@Matty_Hendrick) November 10, 2016