Opinions are mixed towards this year's John Lewis ad featuring #BusterTheBoxer

In a week that has many people feeling like an emotional wreck, John Lewis chose to add to the rollercoaster of feels by releasing their annual tear-jerking Christmas ad - but this time it was a little different.

In a departure from their usual heartbreaking adverts like the Man on the Moon or everyone's favourite Monty The Penguin, the department store seemed to choose a more uplifting, heartwarming story for this years.

Meet Buster the Boxer.

The reaction was mixed to say the least.

Many people loved it.

YEAHHHH!!!!! LOVE IT! So funny! Feels like Christmas has officially started! #BusterTheBoxer https://t.co/3G4pf6FXiC

— Tom Fletcher (@TomFletcher) November 10, 2016

the John Lewis Christmas advert melted my heart again, omg.

— shez (@shutupshez) November 10, 2016

Others were a little disappointed.

Am I the only one that was a little bit disappointed with the John Lewis Christmas advert? 🤔 #JohnLewisAdvert #Christmas

— Chloe Whiston (@ChloeWhiston) November 10, 2016

John Lewis christmas advert is rubbish, what a let down

— Joe (@jpendles) November 10, 2016

Doesn't Santa put up the trampoline @johnlewisretail? #bustertheboxer pic.twitter.com/d8YdNTBFKi

— Anna O'Donoghue 🌻 (@AnnaVDesigns) November 10, 2016

Some thought it was just what 2016 needed.

NOTHING is going to bring #BusterTheBoxer down this Christmas! #WickedUK pic.twitter.com/xg4q2akAkZ

— Wicked UK (@WickedUK) November 10, 2016

John Lewis looked at 2016 and said "They don't need to be sad anymore, let's make them smile". ❤ #bustertheboxer

— Common British Girl (@CBGPosts_) November 10, 2016

If #bouncebounce is the John Lewis advert please don't let anything bad happen to the dog I can't handle it

— Becca ✿ (@BeccaRoseTweets) November 8, 2016

When you're watching everything that's happened in 2016...#TrumpProtest #bustertheboxer #JohnLewis pic.twitter.com/P06cBK3wyK

— The Telegraph (@Telegraph) November 10, 2016

In political despair, the new @johnlewisretail Christmas advert @YouTube cheered me up: https://t.co/8wPOfnkhly #bustertheboxer #JohnLewis

— Sam Miles (@SamMiles87) November 10, 2016

Was fully expecting the dog to shite on the trampoline, in true 2016 fashion #JohnLewisAdvert #bustertheboxer

— Matthew Hendrick (@Matty_Hendrick) November 10, 2016