'The key is viral reels': Three Irish comedians on trying to make it in the digital age 

Neil Delamere, Kyla Cobbler and Bernard Casey reveal how the comedy world has changed, not least when social media has become an essential part of the toolkit 
'The key is viral reels': Three Irish comedians on trying to make it in the digital age 

L-R: Bernard Casey, Kyla Cobbler, Neil Delamere

Neil Delamere began doing stand-up on the Irish circuit in the early Noughties. He learnt early on – from advice by the American comic Rich Hall – that it would take a decade to properly hone his craft: “You will figure this out when you have been doing it for 10 years – then talk to me.” 

While Delamere improved his stage routine, he also worked on growing his profile. “The old-fashioned way was to get on television and radio,” he says. “In Ireland there were a lot of TV shows and they were big – Naked Camera; Des Bishop’s Joy in the Hood; The Panel; Republic of Telly. It was a golden era. Your aim was to get on those. Once you did, you were sorted in terms of your touring show. You could go from selling no tickets to selling lots of tickets relatively quickly.

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