Tom Dunne: Oasis ticket gouging leaves a really bad taste

Oasis fans have expressed outrage as Ticketmaster's dynamic pricing led to extremely high ticket prices for the band's upcoming tour. (Photo by Oli SCARFF / AFP)
Just because you can do something doesn’t mean you should. Just because you’ve developed the technology to “maximise profits” at a time of “peak demand” doesn’t mean you always need to use it.
What if this technology fell into the hands of a corrupt Santa? What tales of unbridled anguish would Christmas visit upon us then? Selection boxes for €215? Trees starting at €50 but, if you go Christmas Eve in a flap, prepare to pay €9,000?