And just like that, Peloton resurrects beloved Sex and the City character after shock death

Mr Big and Allegra in the Peloton advert, with two bikes featuring behind them
After devastating Sex and the City fans when his character was killed off in the first episode of its new spin-off, actor Chris Noth has reappeared as Mr Big in an ad for Peloton - the makers of the exercise bike he was using on-screen when the character died.
The beloved John James Preston, better known as ‘Mr Big’, was seen at the close of the pilot episode of And Just Like That... grasping his chest after taking part in a 45-minute exercise bike class at the home he shared with Carrie Bradshaw before falling to the ground. He later dies in his wife’s arms.