RTÉ jingle shake-up: a new seven-note sonic ID is on the way for the News at One

As Bryan Dobson himself says, "who says you can't teach an old fiddle a new tune?"

The entire creative process for the seven-note sonic ID features the sound of the RTÉ Concert Orchestra

It's that super distinctive call to pay attention: the few notes played right before a news bulletin.  

And while new news breaks almost constantly — even while bulletins and reports are written and aired — one thing that had remained constant for the past 40 years was RTÉ's top-of-the-hour jingle.