Lyric FM's leading ladies on what listeners want to hear in lockdown
As our exterior world and daily activities shrink due to pandemic restrictions, our gaze has turned inward and people have been seeking mental stimulation from books, television and radio.
While the latter has always been popular in Ireland, listeners have flocked to the medium in the last year, with the most recent Joint National Listenership Research (JNLR) figures from November 2020 showing listenership up across the board for national and local radio stations — 3.19m listeners tune in to the radio every weekday, representing 81% of all adults.
