Pippa O'Connor Ormond expands empire with 'confident but not cocky' Irish vodka brand

Pippa O'Connor Ormond has invested in new Irish vodka brand Istil 38. Picture: David Keane
Never one to sit on her laurels, Pippa O'Connor Ormond has spread her reach beyond fashion and beauty by investing in Irish start up vodka brand, Istil 38.
Taking on the role of Creative Director at the brand, O'Connor Ormond brings serious retail chops to the business, with a hugely successful lifestyle brand behind her.