Steve Coogan: selling a story of Greed

Steve Coogan’s latest film pokes fun at retail billionaires who’ve made their money from our desire for low-priced clothes, writes Laura Harding.

STEVE COOGAN has never shied away from playing slightly odious people. From narcissist Alan Partridge, to the grandiose version of himself that he plays in The Trip series, he’s never been afraid of the unlikeable.

But Sir Richard McCreadie in the film Greed might be his vilest creation yet, a ruthless, white-toothed, perma-tanned retail tycoon in the midst of throwing an extravagant party on the Greek island of Mykonos, to celebrate his 60th birthday.