So this is what they replaced the jelly star with in Afternoon Tea

This is an outrage.

We didn't want to believe the news but it's true.

Jacobs have confirmed they are not including the Best Christmas Biscuit Ever in the Afternoon Tea selection this year.

And it has been replaced with this poor imitation - something called 'the Chocolate Wheel'.

This...this.... is the imposter replacing the #jellystar biscuit In the afternoon tea! #biscuitGate pic.twitter.com/ZcqSIxiLqV

— WILL HANAFIN⚡️ (@willhanafin) November 19, 2014

This is terrible. And people are NOT happy.

@RealCorkLanger Hi there, afraid we don't have plans to bring the chocolate jelly ring back,very sorry to hear of your disappointment.

— Jacob's Biscuits (@Jacobs_IRL) November 19, 2014

@rashermac Hi Claire, yes we've replaced the chocolate jelly ring with a fully coated chocolate wheel, very sorry to hear it will be missed

— Jacob's Biscuits (@Jacobs_IRL) November 19, 2014

@Jacobs_IRL Can you pls reverse the absolute crazy decision 2 get rid of the jelly star biscuit from the afternoon tea box?

— Aoife Somers (@aoifesomers) November 19, 2014

@Jacobs_IRL I hope you're joking about getting rid of the jelly star biscuit! It's the only reason for getting the tin!

— Ailish Tynan (@AilishTynanEire) November 18, 2014

@Jacobs_IRL No more Jelly star??? It can't be true!! 😱 #sayitaintso

— kelly Griffin (@kellyshanahan) November 18, 2014

@Jacobs_IRL please give us back the jelly star from the afternoon tea that's THE ONLY REASON I buy them

— Shauna Kelly (@nauns) November 18, 2014

It better just be a (clever but cynical) marketing ploy to increase demand or else we're boycotting all their biscuits. Probably. Unless there's nothing else around to go with our tea and then just one. Okay, fine, two.

But that's definitely it until the jelly star is reinstated.

Tell Jacobs how you feel on their Facebook page or on Twitter