Tesco in buttermilk branding #fail (NSFW)

Well whoever designed this milk carton made a bit of a balls of it… literally.

UK mega-retailer Tesco has found itself under the social media spotlight after a picture of two of its cartons of buttermilk went viral over the weekend.

The image, taken in a Tesco supermarket in Ireland and posted to Reddit yesterday by user andyburdens, shows the exterior branding of the two cartons which, when viewed with a certain squint (and frame of mind, it has to be said) look suspiciously like what can politely be called 'a gentleman's undercarriage'.