Crime pays... for a victim

This must be a good candidate for world's dumbest criminal.

This botched attempt at a burglary, so they think, has gone viral because it shows the man breaking a US store’s window and tripping twice as he runs away.

Clip via KRCR7 on YouTube.

Now the shop's owner, Kent Pfrimmer, has turned it into a television commercial for his north California business, Kent’s Meats and Groceries.

The Record Searchlight of Redding reports that the ad for the store’s pastrami features footage of the suspect throwing something at the window.

The sound of shattering glass can be heard before pastrami appears on camera, followed by the voice-over: “So good, some people will do just about anything to get more.”

Clip via HotAdsNews on YouTube.