A hotel made from cake. Well, not quite. But close.
It's a marketing stunt (of course) - so the 'hotel made entirely from cake' is not really a hotel, and not really made entirely from cake.
Sugar company Tate & Lyle thought up the sweet wheeze, enlisting 14 artists who spent 2,000 hours baking and 900 hours decorating the building in Soho, London.
More thanwere used to clad three floors and eight rooms with sweet treats.
Guests will be encouraged to eat their way through windows and walls clad with 2,000 macaroons, a rug made from 1,081 meringues hand-stitched together, window sills built entirely from fudge and a bath filled with caramel-coated popcorn.
Even the flowers are edible:
Eight tasting rooms include a Mediterranean-inspired bedroom, a Pirates of the Caribbean room with a treasure chest full of edible pearls and a South Pacific room with a two metre-high Easter Island statue made entirely from chocolate mud cake.
The cake ‘hotel’ opens to the public on Thursday, March 21.
The only question is what would you use to wash it all down?
Coffee, tea or a pint of milk?