Heavyweight rocker Meat Loaf was humiliated when he was younger by a Levi's commercial that poked fun at people who couldn't fit into their jeans.
The 'Bat out of hell' hitmaker, real name Marvin Lee Day, claims the commercial contributed to his serious body-image issues.
He tells Blender magazine: "My real name is Marvin, and Levi's had a commercial on the radio that said, 'Poor fat Marvin can't wear Levi's.'
"And I was fat. It nearly destroyed me. I'm still not over it. If we had lawyers growing up, I would own that company...I've always been the poor fat Marvin that can't wear Levi's.
"The closest I've come to being skinny was on South Park. I told them the only way they could use me was if they drew me skinny. So they did!"