Cruise replaces sister as his publicist

Tom Cruise has hired a new publicist to replace his sister.

Paul Bloch, who is co-chairman for publicity powerhouse Rogers & Cowan and represents people like John Travolta, Sylvester Stallone, Billy Bob Thornton and the Beckhams, will take over the actor's publicity.

Tom hired his sister Lee Anne DeVette in March to look after his publicity.

She has dealt with her brother's romance with Katie Holmes and his controversial comments about Scientology and psychiatry during her time as his press officer.

She will continue to work alongside her brother as the full-time caretaker of his charity work.