Paltrow named new face of Estée Lauder

Perhaps looking to capitalise on that “new mum” glow, Estée Lauder has named actress Gwyneth Paltrow as one of the faces of the make-up and fragrance brand.

The Oscar-winning actress, who gave birth to her first child last year, has signed a multi-year contract. She will first appear in a new global print and TV ad campaign to begin this holiday season for Pleasures fragrance, Estée Lauder announced today.