Ritchie leads celebrities to a life of crime

Former Page 3 girl Sam Fox turns to a life of crime for Guy Ritchie’s new hidden camera show – going on a pick pocketing spree in a city bar to find out how many wallets she can steal without being stopped.

It is one of a host of stunts featured in Swag, the show Madonna’s husband Ritchie has produced for Britain's Five.

Each half-hour show includes a Celebrity Crimes section in which famous faces test the tolerance of the general public.

DJ Tony Blackburn visits a supermarket and sits down to a picnic – with food he has picked up off the shelves but not paid for.

And Nicholas Parsons tries to enlist the help of a passer-by to break into a car and steal a briefcase.

A Five spokesman said: “It’s amazing to see just how much celebrities can get away with.”

Swag aims to turn the tables on “opportunists, criminals, chancers and the plain greedy” with a series of hidden camera stunts.

It has already made headlines when a cameraman was stabbed during a stunt that went badly wrong.

The crew had rigged up a car to fill with foam when somebody tried to steal it.

When one would-be thief fell for the trick and realised he was being filmed, he leapt out of the car and stabbed the cameraman in the leg with a screwdriver.

The eight-part series, which begins on March 23, is co-produced by Ska Films, the company owned by Ritchie and Claudia Schiffer’s husband Matthew Vaughn.