Why a good breakfast is a must for your kids

Almost half of Irish parents struggle to convince kids to eat a healthy breakfast according to new research, writes Helen O’Callaghan.

The survey of more than 400 parents was conducted as part of a campaign by Fruit Juice Matters, a pan-European, science-based programme across 14 countries that aims to share unbiased information on the benefits of 100% fruit juice drunk in moderation, as part of a healthy lifestyle.

Some 42% of Irish parents say they find it challenging getting their kids to kick-start their day with a healthy meal. And it’s for a myriad of reasons, says dietician Sarah Keogh of eatwell.ie