WhatsApp Businesses app announced

Yesterday saw the announcement of the WhatsApp Business app, a new free B2C messaging service designed to simplify and speed up communications between businesses and their customers.

WhatsApp announced the new app in a blog post, stating:

‘We're building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.’