Luxury brands like Aston Martin are branching out to sell sofas, sunglasses and yachts

Aston Martin is synonymous with high-end sports cars, yet is now selling sofas, sunglasses, yachts, and real estate, says David Gilbert
Luxury brands like Aston Martin are branching out to sell sofas, sunglasses and yachts

The car industry is in a state of flux at the moment. Not only are car companies still struggling to get back on track after the economic crash, companies like Google, Tesla, and Uber are all looking to disrupt the industry completely with autonomous driving technologies, electric vehicles, and new ownership models.

Add to that the uncertainty surrounding Brexit and for European car companies, UK-based companies in particular, the future is less of a motorway and more a bumpy country road.

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