Vintage view: The contour Coca-Cola bottle

The ‘contour’ Coca-Cola bottles — that fabulous fistful of beady glass which together with some sparkling flavour, made one company a national and then global marketing giant.

It’s a rare treat to actually hold a contoured Coke bottle that’s not a mixer here in Ireland, and given its admirable modernity, it’s easy to forget that this treasure of merchandising design is a full century old this year.