Youth arts project walking on AiR

WE ARE fundamentally a warm, open, inviting, friendly, communicative people.” Sonya Keogh is attempting to explain the fascination Irish culture holds on the international stage.

Keogh is the director and designer of AiR: an Atmospheric Irish Recital, the multimedia youth arts installation which was recently shown at the Milan World Expo.

Keogh, the founding director of ArtLifeCulture, a collaborative youth arts initiative, was overwhelmed by the response to their submission to the Shanghai World Expo in 2010. When it comes to Irish cultural exports, Keogh says, “There’s an immediate desire to want to listen. The Irish personality is of explorer, adventurer, communicator with a big heart. That really resonates with people from other cultures.”