Can the ’pink Viagra’ restore your sex drive?

Big pharma is promoting ‘pink Viagra’ as the new cure-all for women’s sexual woes, but female desire is far more complex, writes Margaret Jennings.

IT’S being dubbed the ‘pink Viagra’, a daily pill that women can pop to increase their flagging sexual desire.

And in an era when millions of women already routinely use birth control drugs, it appears that gender equality and sexual liberation is being elevated to a whole new level — or is it?