Hot Fit and Over Fifty - meet the HOFFS

HOFFS (hot, fit and fifty) are putting middle aged men under pressure. While once it was acceptable to put on a little weight, now it’s all about looking good, says Dave Robbins.

WHEN a man hits 50, he feels as if he can relax a little.

Time and life have taught him a little self-knowledge. He has usually, in the words of Mrs Patrick Campbell, “swapped the hurly-burly of the chaise longue for the deep peace of the marriage bed”.