Muscle in on the online fitness craze

Tanya Sweeney looks at ‘fitspo’, a new beauty craze that claims to empower its followers but may just be an alternative form of body fascism.

Paris Fashion week is known for blazing a trail, and in April this year, France’s National Assembly finally called time on models with a BMI (Body Mass Index) of less than 18.

In fact, the death knell for Size Zero first rang out when Instagram and Tumblr banned pictures of ‘thinspiration’ in 2013 (images designed to promote skinniness but can sometimes actively encourage eating disorders).