Are music videos too sexual or do they represent power in women?

Rihanna’s latest video has crossed more lines than Miley’s Wrecking Ball. Louise O’Neill yearns for the days of Bananarama and MT USA.

Are music videos too sexual or do they represent power in women?

Although the origins of the music video can be said to date back to 1894 when music producers decided to promote sales of a song called The Little Lost Child by projecting images onto a screen during live performances, and artists of the 1960s and 70s such as Elvis, The Beatles, and David Bowie used videos in an ever more clever and inventive fashion; it wasn’t until the 1980s that the music video as we know it came to exist.

The creation of MTV in 1981 was to change the music industry forever, with a music video now possessing the power to ensure a song’s success.

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