Cutting back on sugar consumption
We are constantly being told what we should or shouldn’t do when it comes to eating sugars and fats in particular. The advice in the ’80s and ’90s was to switch to low-fat options and replace sugar with artificial sweeteners, but now we are in an age where the benefits of wholefoods with little or no processing are recognised.
Artificial sweeteners for tea, coffee, and baking may not be flying off the supermarket shelves any more, but they still account for the lion’s share of the additives market (around $1.5bn or €1.35bn annually worldwide).
