Let it flow: a grown-up’s guide to Frozen

Disney’s animated tale of two princess sisters is the fifth- highest grossing film ever. With parents fighting in shops for its spin-off dolls, how did it become an object of obsession, asks Ed Power

Let it flow: a grown-up’s guide to Frozen

IT’S the sing-along phenomenon that has sent a giddy chill down the world’s nape. Originally planned as a modest Disney musical, Frozen has become a global juggernaut, reaping billions in merchandising revenue and whipping fans, young and old, into (usually) good-natured hysterics.

But a paucity of Frozen toys prompted an angry face-off among parents at a north Dublin store and such incidents have have been reprised globally: children have a bottomless appetite for Frozen ‘bling’ and their mothers and fathers will do whatever to make their wishes come through.

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